The 2026 Victoria's Secret Fashion Show took place on October 18 at Sony Pictures Studios in Culver City, California, and its defining moment arrived near the end of the night: Kylie Jenner walked the runway in the brand's newly revived Fantasy Bra, a piece reported by Vogue to be worth $50 million. The show, livestreamed on Victoria's Secret's YouTube and social media channels, featured a roster of top models and four musical acts.
Victoria's Secret Fashion Show 2026: A Grand Return in Los Angeles
The brand had teased the location months in advance, announcing in July that the show would travel to "the birthplace of glamour, stardom, and icons… Los Angeles, California," as Victoria's Secret's own VS Insider feature put it. The choice of Sony Pictures Studios delivered on that promise of Hollywood spectacle. The 2026 edition is the third show since the brand revived the format in 2024, after the annual event was canceled in 2019 amid declining ratings and controversy. For a franchise that once defined the supermodel era, the Los Angeles staging signaled an effort to reassert itself as, in the brand's words, "the biggest night in fashion and entertainment."
Kylie Jenner Debuts the $50 Million Fantasy Bra
The Fantasy Bra's return was itself a production. Victoria's Secret confirmed the revival in mid-October, keeping the wearer's identity secret until showtime. Near the end of the night, one model began walking as the lights dimmed to shield her identity; when they rose, it was Jenner, waving to the crowd beneath oversized white angel wings. Her mother, Kris Jenner, and Timothée Chalamet cheered from the audience.
The bra was created in partnership with jeweler Jacob & Co., a house known for ultra-lavish statement pieces. Founder Jacob Arabo described the ambition behind the piece: "I wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough. For me, it had to be about the diamonds, the light, and the movement." The design features 4,410 natural diamonds, including a 75.54-carat Fancy Vivid Yellow diamond at its center.
According to Us Weekly, Jenner is the first person who was never a Victoria's Secret Angel to wear the Fantasy Bra in a runway show. The brand's chief creative officer, Adam Selman, told Vogue why she was chosen: "Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing. That's the exact same thing that we do. Like, the show is so big, it's true entertainment, and I think that she is a great catalyst for that."
