Fantasy Bra
2 articles

Runway
The $50 Million Question: Victoria's Secret Revives the Fantasy Bra and an Old Idea of Sexy
Victoria's Secret revived its $50 million Fantasy Bra for the 2026 fashion show, featuring Kylie Jenner, sparking debate about the brand's return to spectacle and an old idea of sexy versus modern innovation.
Klaus Richter·October 21, 2026

Runway
Kylie Jenner Debuts the $50 Million Fantasy Bra as Victoria's Secret Fashion Show Returns to Los Angeles
The 2026 Victoria's Secret Fashion Show made a grand return to Los Angeles, highlighted by Kylie Jenner's debut of the $50 million Fantasy Bra. The event featured a mix of iconic models, musical performances, and a strategic pivot towards mainstream entertainment and direct-to-consumer sales.
Klaus Richter·October 20, 2026
