Brand Engagement

1 article

Split image showing a deserted fashion runway contrasted with a dynamic collage of social media feeds and influencers, symbolizing the digital shift.

Fashion Weeks Must Transform Amid Digital Shift by 2026

Despite millions spent on elaborate physical shows, a single TikTok video from an influencer at fashion week often generates more brand engagement than an entire runway presentation.

Klaus Richter·September 2, 2026