Luxury Athleisure
2 articles
Sport Style
DTC or Wholesale? The Margin, Control, and Reach Trade-Off Facing Luxury Athleisure Brands
Luxury athleisure brands face a critical choice between Direct-to-Consumer (DTC) for maximum brand control and profitability, or wholesale for expanded market reach and exposure. The decision hinges on aligning the chosen model with strategic priorities and operational capabilities.
Alek Petrenko·October 15, 2026
Sport Style
The New Standard: How Smart Textiles Are Weaving into Luxury Athleisure
Smart textiles are revolutionizing luxury athleisure by integrating advanced technology into high-end activewear, meeting consumer demand for apparel that blends sophisticated design with enhanced performance and wellness tracking.
Alek Petrenko·October 3, 2026