La Moda News

Digital Transformation

2 articles

Split image showing a deserted fashion runway contrasted with a dynamic collage of social media feeds and influencers, symbolizing the digital shift.
Designers

Fashion Weeks Must Transform Amid Digital Shift by 2026

Despite millions spent on elaborate physical shows, a single TikTok video from an influencer at fashion week often generates more brand engagement than an entire runway presentation.

Klaus Richter·September 2, 2026
A Zegna suit jacket merging classic tailoring with digital data streams, representing the brand's blend of heritage and technological innovation.
Culture

What is Zegna's brand identity and how does it blend heritage with innovation?

Despite its century-long heritage in luxury menswear, Ermenegildo Zegna Group, which reported Q1 2026 revenues of €470 Million, is now merging its vast data into Microsoft's Azure cloud.

Jasmine Santos·June 21, 2026