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Models showcase fashion on a Seoul Fashion Week SS27 runway with integrated QR codes for instant purchasing by the audience.

Seoul Fashion Week Spring Summer 2027 Features Diverse Designers

At Seoul Fashion Week Spring-Summer 2027, attendees at the Jamsil contemporary runway can instantly buy key looks by scanning QR codes, fundamentally blurring the lines between catwalk and commerce.

Klaus Richter·August 30, 2026