Elfida's Atelier is preparing for another appearance on the international fashion stage. On September 26, 2026, the New York-based couture house will head to Milan, bringing its distinctive approach to luxury fashion to one of the world's most influential style capitals during Milan Fashion Days.
Founded and creatively led by Elfida Artinoff, the atelier is known for combining traditional couture craftsmanship with dramatic, contemporary designs. Its upcoming presentation at Milan Fashion Days marks another step in the designer's growing international presence and offers an opportunity to introduce audiences to the evolving vision behind her work.
A Heritage of Craft: The Roots Behind the Runway
Artinoff's approach to couture is deeply connected to her family background and her own Armenian-Lebanese heritage. Her mother, Sima Artinoff, is an atelier-trained couturier from Lebanon whose mastery of traditional couture technique remains a defining influence on the house. Her father, Karekine, brought a complementary expertise as a connoisseur of antiquities and fine jewelry, with deep knowledge of high-end watches and antique clocks.
