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A Formula 1 car featuring Louis Vuitton branding speeding on a track, symbolizing the new 10-year partnership between the luxury fashion house and the motorsport giant.

Louis Vuitton partners with Formula 1 for 10-year deal

Starting in 2025, Louis Vuitton will title partner the Formula 1 Louis Vuitton Australian Grand Prix.

Klaus Richter·June 5, 2026