Eco Friendly
5 articles

L'Oréal Launches Global Refill Movement to Reshape Beauty
Despite L'Oréal projecting a 34% sales growth for its refillable products by 2025, only 42% of consumers currently know that beauty product refills are even an option, according to Vogue .

What is the organic cotton lifecycle in fashion's future?
Forty percent of surveyed farmers reported an increase in beneficial organisms on their land after switching to organic cotton practices, demonstrating a tangible ecological revitalization.

Fashion Brands' DNA Trumps Trends for Designers in 2026
Stella McCartney's Spring 2026 collection features denim woven with PURE.

Riachuelo Launches Pool Loop Sustainable Denim Line
Riachuelo has deployed over 10,000 pieces of its new Pool Loop denim collection, marking a significant entry into mass-market sustainable fashion.

How Does the Lifecycle of Sustainable Fashion Materials Work?
Every time a synthetic garment is washed, it sheds microplastics that infiltrate waterways and enter the food chain, revealing a hidden cost of modern fashion.